MaassMedia is a platform agnostic digital analytics firm. We work with the tools your organization already uses and can implement additional tools to collect and correlate data from multiple sources, creating a holistic view of your audience that leads to truly valuable Transformative Insights™.

The list below contains a selection of tools we commonly use.

Digital Analytics Platforms

MaassMedia is a Google Analytics Certified Partner, and every member of our team is also a Google Analytics Certified Individual. This free tool is highly customizable and user friendly.

One of the leading web analytics platforms, Adobe SiteCatalyst features a robust suite of tools with customizable functionality for segmenting and drilling down data to its most valuable points.

Webtrends pioneered web analytics in 1993, and has since incorporated tools for measuring audience interaction across channels.


CoreMetrics collects data about your audience, then compares it to your competitors’ data.

Other Platforms

Email
Target your audience with personalized emails. Build and schedule newsletters, promotions, and more with these tools. See detailed stats including opens, bounces and clicks.


Tagging
Tag your digital media across platforms to collect data about how your audience is interacting with your organization.


A/B and Multivariate Testing
Optimize the digital experience you deliver by testing different versions with your audience to see what works best.


IP Data
Target your audience with personalized content without using cookies.


Customer Relation Management (CRM)
Measure your organization’s interactions with customers, clients and sales prospects.


Search Engine Marketing (SEM)
Get to the top of your audience’s search results using targeted keywords in your paid search campaigns.


Display Advertising
Reach your audience with targeted ads across channels.


Call Tracking
Follow leads from phone calls to conversion with trackable telephone numbers.


Content Management Systems (CMS)
Build and publish content for the web using a customizable CMS.


Session Replay
Capture visitors’ unique interactions with your site to learn how they are interacting with your online media in real time.


Click Tracking
Reveal your visitors’ mouse movement, clicks and scrolls to uncover hotspots and overlooked areas on your organization’s website.


Business Intelligence Tools
Manage and monitor your organization’s performance with charts and reports aggregating your internal data.



Quality Assurance (QA)
Identify and correct bugs in your digital media’s functionality to ensure an optimal digital experience for your audience.