Stop relying on a HiPPO (the Highest Paid Persons Opinion) to make decisions about your digital advertising creative. A/B and multivariate (MVT) testing is the best way to get a true picture of what works and what does not in the digital space.

From online display advertising to landing pages, to User Experience Design (UXD), and more, MaassMedia specializes in testing platform implementation as well as A/B and MVT test program management and analysis.

Our Testing and Optimization Services Include:

Test Strategy and Planning

Test Deployment and Monitoring

Results Analysis and Recommendations

We have experience working with a wide range of tools, including Adobe Test&Target, Monetate, Google Content Experiments (formerly Google Website Optimizer) and MaxyMiser.

And of course, what’s the point of testing if you’re not targeting the right audience? All of our test plans include targeting of audience segments based on any of the following:

Zip Code

Marketing Channel

City, State

On and offsite interactions with your organization

Visitor ID

Other custom segments

Need to decide which direction to go? Engage MaassMedia to manage an A/B or MVT test and see how decisions based on fact instead of opinion can reduce waste, increase conversions, leave the HiPPOs out of the equation.