MaassMedia offers customized analytics training workshops to companies and individuals looking to learn more about the fundamentals of digital analytics and how to better use web analytics tools like Adobe SiteCatalyst and Google Analytics.

Half and full-day, custom-tailored training sessions are available and can be taught by our own certified expert analysts on-site, in your office and on your schedule.

Appropriate audiences include e-business directors, marketing managers, media, communications and public relations specialists, sales associates, web programmers and graphic designers.

Here is a list of the programs we offer:

Web Analytics 101

Web Analytics 201

Google Analytics (Basic and Advanced)

Web Analytics 101

This course will introduce you to the basics of web analytics.  You will leave with a better understanding of analytics, how it works and what metrics/reports would best serve your business.

Topics covered include:

What is web analytics?

Commonly used metrics

How does web analytics work?

Visitors vs. visits vs. pageviews vs. hits

10 steps to getting started with web analytics

Reporting vs. analysis

Web Analytics 201

Designed to take your use of analytics to the next level, this course will give you a deeper understanding of the metrics behind web analytics and how to use them to measure visitor engagement, gauge your website’s performance, and improve your advertising/marketing ROI.

Topics covered include:

What are the right KPIs to measure?

How to track key website actions

Goal conversion and funnel analysis

Customer segmentation

A/B/n testing

Site and campaign optimization

How to transform data into useful insights

Google Analytics (Basic and Advanced)

As a Google Analytics Certified Partner, MaassMedia is authorized to provide official training to Google Analytics users.  The Basic course will introduce you to the fundamentals of Google Analytics and how to apply them to your website.

Basic topics covered:

How Google Analytics works

Accounts, profiles, and users

Navigating Google Analytics

Basic metrics

Google Analytics reports

Traffic sources

Content

Visitors

Goals

The Advanced course assumes a basic knowledge of Google Analytics and is designed to help you and your organization maximize the potential of Google Analytics as it applies to your business.

Advanced topics covered:

Profile filters and sampling

Multiple domains and sub-domains

Intelligence alerts

Advanced segments

E-marketing best practices

Multi-session analytics

Engagement metrics

Multi-channel funnels

Advanced reporting and analysis