Insights Done Right Although web analytics technology has been around for more than 15 years, the promise of the Internet as a rich, inherently measurable medium continues to elude most organizations. This is because knowing how to harness the enormous value within the data generated online requires the talent of experienced analysts who are capable of developing the right measurement strategies, understanding the data and delivering insights you can act on that drive results. Transformative Insights™ Our unique approach to marketing analytics is called Transformative Insights™, a statistically sound, multi-channel methodology that involves deconstructing individual audience interactions and measurements to only their essential components, correlating them with each other to form a complete picture and reorganizing them into simple models that can be truly actionable, often in real time. Transformative Insights™ provides:

• Illumination Obvious insights are rarely useful. Your data holds untapped knowledge about your marketing efforts that may be obscured by the insights that stand out. We dig deep into your data to find the insights that can transform the way you do business.
• Trustworthiness Combining multiple data points creates the most accurate, holistic view of your audience interaction across all of your marketing channels. The data points we use are verified with statistical significance so you no longer have to worry about being misled by your metrics.
• Foresight Transformative Insights™ not only reveal what your audience has done in the past, but also predict what they are likely to do in the future. Harnessing this knowledge can help you refine your goals and optimize your digital content.
• Improvement Your new perspective on your audience and marketing efforts will allow you to make informed business decisions that increase your ROI and improve your marketing performance.

Our Team is Our Process. Our unique team approach pairs senior marketing experts with cross-functional specialists, like statisticians, analysts and engineers, who together form a more complete vantage point from which to uncover useful insights. Together this team can better understand your marketing context, ask better questions and ultimately see more than individual analysts ever could. At MaassMedia we believe that once is never enough. So we analyze and then re-analyze your data in multiple passes with multiple state-of-the art statistical analysis tools and then we build predictive models with multiple advanced data modeling techniques. The result is quality analyses that you can trust. Some of the advanced analyses we conduct include:

Web visitor behavior analysis Online engagement scoring Lead quality assessment Customer segmentation Channel optimization

Campaign ROI analysis Form abandonment analysis Social media impact assessment Shopping cart performance optimization Conversion rate performance improvement

Engage us on retainer or per project. Either way, you can be sure to you’ll get Marketing Analytics the way it’s supposed to be.