Before you can fully understand how your audience interacts with your brand’s digital media, you need to collect the right data. Implementing an out-of-the-box digital analytics solution may provide you with basic metrics like page views, and visits, but reaching Transformative Insights™ requires the capture of a much more comprehensive data set.

For example, the following website features require a customized implementation to be tracked:

E-Commerce

Flash/Ajax

JavaScript

Widgets

Exit links

Social media

Members vs. non-members

Video

Email campaigns

Form/cart abandons

Visitor ID

Mobile platforms

At MaassMedia, our experienced and certified Solution Engineers can design and develop custom tracking solutions tailored to the unique needs of your organization. And to ensure that it’s done properly and delivers the most value for your investment, we employ a five-step Analytics Implementation Methodology (AIM):

Step 1 – Technical Assessment
Step 2 – Requirements Gathering
Step 3 – Solution Design
Step 4 – Code Deployment
Step 5 – QA Testing

Whether you’re implementing an analytics solution for the first time, migrating to a new platform, or optimizing the solution you have, we’re the firm to trust. From software choice and contract negotiation, to code design and deployment, to account set-up and reporting, we work with you to deliver solutions as quickly as possible.